Integrated Marketing Campaign Plan for Study Utah with SEO Tactics


This project was developed for a nonprofit state-run program called Study Utah. Its goal is to position Utah as a premier destination for international prospective students. As the organization is very new, it needed a practical digital & SEO strategy that would showcase Utah’s unique attributes as a preferred destination for the higher education needs of international students. To achieve this goal, I compiled target audience research of prospective and current international students on their perceptions of studying in Utah. With that research, I provided the organization with a content strategy for its social media sites, potential blog ideas to rank for popular keywords, and a paid advertising strategy for Google and Facebook.