Internal Organizational Communication Plan for 97th Floor
97th Floor is a digital marketing agency located in Lehi, Utah. Its primary mission to provide data-driven results to its clients. As a result, the agency’s goal is to constantly improve its internal communication systems and culture for its employees. To accomplish this goal, I researched the company via qualitative research methods to ascertain the current hierarchical and communication structure. Secondary research on current and practical internal communication methods was performed to give 97th Floor a set of strategies that would improve their overall communication.