Integrated Marketing Campaign Team Project - Westminster College Study Abroad Program


The Westminster College Study Abroad program needed a marketing strategy to help attract students who were currently enrolled at the college. The program reached out to my graduate level team through Westminster’s Master’s of Strategic Communication Program. Through a group effort, we conducted target market research, an analysis of the program’s current marketing efforts, measurable goals, strategies based on the target audience’s feedback, and an evaluation plan to execute after the completion of the plan. My primary responsibilities included the development of SMART objectives, strategies, and tactics.