Branding and Visual Identity Style Guide for A Taste of Sri Lanka


Through the non-profit organization, Spice Food Kitchen Incubator, this project was a volunteer effort to give branding and visual design strategies to an aspiring refugee food delivery service, A Taste of Sri Lanka. The branding identity was developed based on Sri Lankan cuisine and its “Uber Eats” style food delivery service. Differentiation focused on its ability to deliver a "family style" ethnic cuisine. A visual style guide was also implemented to give A Taste of Sri Lanka a logo and consistent design for any collateral.